As an IBM Business Partner, Style Strand Media offers a scalable digital marketing platform that would enable companies to focus on their core business.

The old, inefficient model is a combination of siloed systems used to reach out to customers via email, SMS and push messages through a mobile app. Because the systems aren’t integrated, it is difficult to build a single view of each user’s individual needs, and the manual work involved in building tailored campaigns makes them difficult to execute at scale.

Businesses need to support users during their entire customer journey. To drive growth, companies need an automated approach to digital engagement.

There’s no limit to how large a company can scale and create a great potential for growth when adopting an intelligent automation platform that drives the company’s customer support and implements and manages responsive, scalable customer services.

Style Strand Media’s solution – IBM Watson Campaign Automation – is an analytics-driven platform for customer engagement. The solution enables companies to use its customer behavior data to define and reach out to fine-grained segments, and select the next best action for each customer based on contextual triggers. IBM Watson Campaign Automation offers an effective way to bring together all channels on a single, scalable platform.

With Style Strand Media’s solution, marketers can create multi-wave, multi-channel onboarding campaigns without assistance from their own technical team. Crucially, the IBM Watson Campaign Automation brings together all the customer data in a single repository, enabling companies to define fine-grained segments for highly personalized outreach. The platform allows for designing automated onboarding journeys tailored to each customer’s unique needs. Our solution can even learn the preferred channel for each customer based on previous interactions—helping companies to ensure they’re reaching out to everyone effectively.

Style Strand Media’s team team possesses the ideal mix of experience and competence to help companies transition to a new approach to digital engagement with all channels on a single, scalable platform. With this platform at the heart of their digital business, companies can continuously create a fast-paced growth while maintaining high-quality services.

Style Strand Media strives for a close collaboration with its clients, helping companies enhance their approach to engagement by expanding the offer of services through the addition of other valuable platforms like IBM Universal Behavior Exchange and IBM Watson Customer Experience Analytics (CXA). These solutions embed cognitive capabilities, enabling businesses to track and measure the success of their campaigns and automatically detect when customers struggle to complete a journey and empowering them to make proactive improvements to deliver better customer experiences. The new services help businesses gain more insight into the ways their customers discover and interact with their brand.

Style Strand Media’s integrated services offer businesses great potential for growth, and with intelligent automation driving customer support ,there’s no limit to how large companies can scale.